The goal for the True Value Company (TVC) 2012 Annual Report was to reinforce the value they deliver in a fresh context, one that is more retailer and market focused, that is more forward looking and more visually compelling. This was brought to life with the theme, a unique new size and full-bleed photography. A microsite reflecting the report was also created at annualreport.truevaluecompany.com.
After much negative media, this year’s annual report theme, Private Equity, Public Good, was developed to convey why Private Equity industry members should feel confident about their industry, and help other stakeholders understand the important role Private Equity plays in our economy using tangible examples.
For their second corporate citizenship report we created an online microsite report with the theme, It’s Who We Are. The 150-page report focuses on hunger and poverty, featuring videos and employee testimonials from around the world.
AAIPharma, supports Healthcare companies with pharmaceutical development, manufacturing and analytical services. With new management and a recent acquisition, it was time to update their aging 30-year old brand. We created a contemporary new logo which helps communicate the ‘precision’ work they are known for.
We created this brochure for Morton Salt, the #1 salt maker in the US, to communicate the extensive network they have for their professional salt product in North America for controlling ice on roads.
For The Prudential Capital Group we created a new company PowerPoint presentation template featuring black and white photography, that helped inspire a new brand look across other communications including video and customized e-mail blasts.
For AAIPharma we launched their new brand identity across three tradeshow booth exhibits including a tabletop display, a 10’ x 10’ booth and a 20’ x 20’ booth. The booths picked up images and graphics used on the website and collateral.
Hardcover Book “The Farmer’s Daughter: A Legend of Love” is the memoir of Genevieve Huebsch Gratz an entrepreneur and trailblazer ahead of her time. She was the grandmother who inspired and invested in self-made billionaire, Kenneth Griffin, the CEO of Citadel Financial. Ken published her story as a tribute to her continued inspiration to new generations.
A marketing brochure was created for the Renovation Company that highlighted their unique solution to the problem of window condensation in high-rise buildings. This brochure leveraged the company’s new brand identity.
John led the creative charge on several award-winning annual reports for Case New Holland (CNH) leading up to their last report in 2005, “Shaping Our World”. This report uses dramatic photography on a global scale, and a custom handwritten font which later became their corporate font.
Avila Creative leveraged AAI Pharma’s new identity to produce a suite of collateral pieces to help launch their new brand. This included a folder with 20 inserts and a “Slim Jim” brochure.
Edelman put a stake in the ground by publishing its first corporate citizenship report with Global Reporting Initiative (GRI) indicators. John led the creative work on this 60-page report which articulates Edelman’s corporate citizenship philosophy, priorities, progress and future goals.
For more than a decade John led the creative work on numerous award-winning annual reports for Bunge, one of the world’s largest agribusinesses. This included directing original photography across the globe, and helping to establish the visual identity of this multinational corporation.
While at Edelman, John was instrumental in winning the World Bank as a client, and subsequently established Edelman as a preferred vendor. This book cover design is one of a series created for the bank.
For Merck John led the creative on their first Corporate Social Responsibility Report, and the accompanying online version. The report brought new creative thinking through the use of black and white global photography, while maintaining Merck’s established corporate brand guidelines.
John led the creative work for Unimed’s annual report before being acquired by Solvay in 1999. The award-winning 1998 Annual Report featured cross-processing photography and UV interdeck printing to update the look of the 20-year old company and highlight the company’s newer life-enhancing products.
After leading the visual rebranding of TrueServ to True Value Company in 2004, John continued to build the TVC brand identity, designing its annual report for more than five years. The look created through these reports has been successfully translated across the company’s collateral, advertising and website.
John led the creative on the Dedicated to Coffee brochure, this business unit’s first CSR piece. This brochure communicated Kraft’s dedication to its coffee growers, highlighting the people in Kraft’s coffee supply chain, coffee partnerships, and the regional coffee farming initiatives in which it participates.
John directed the creative team on Bunge’s first Citizenship reports, which advanced the overall corporate brand identity while maintaining visual continuity with their annual reports. The report highlighted sustainability, safety, governance, labor, community, and environmental performance.
With the theme, The Adventure Continues, John lead the creative on Burger King’s second award-winning report. The report used a pop-up illustration and the illustration motif throughout, showing the King in various adventures to convey the growing global scale and depth of new products (menu items?).
John led the creative on the Wrigley Company’s final annual report prior to acquisition by Mars. This report featured their surpassing $5 billion in annual sales. The theme Delivering Aspirational Growth was supported by global product and location photography, and featured bold “at-a-glance” statistics.
John led the creative efforts of Mayor Daley’s first Chicago Climate Action Plan Report. The cover typography of this piece has become the visual identity for the Climate Action Plan, guiding the brand identity of the website, collateral and signage.
John led the design on The State of Aging & Health in America report for the CDC and Merck Company Foundation. The challenge was taking an extensive amount of content and creating a visually compelling report, while staying within compliance of two separate sets of corporate brand guidelines.
This brochure featured international photography with the look established in the company’s annual report to present all key facts about this leading global construction and agricultural equipment business owned by Fiat.